These industrial ads follow a few different strategies. Some generate leads, others build the brand. One introduces a new product; another jabs at the competition.
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A good story has more selling power than the best ad.
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This is a tough category to populate because sites change so often, but here goes.
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A few radio and television spots, all in health care, done for Mediastream -- www.mediastream.net. Heartwood Media did the production: heartwoodmedia.com.
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Case studies exploit the power of stories; white papers help prospects make informed purchase decisions.
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Talking money.
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Healthcare has been a major part of my focus since 1999. I'm showing you mostly ads because they show my thinking at a glance.
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Click the links in the top navigation for ad agencies, businesses, designers, nonprofits and publications to see other examples from my portfolio.
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Sometimes the powerful, strategic message is not what the client wants.
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